Search engine optimisation

Search engines - aren't they brilliant!

Well, yes and no...

Search engines are brilliant at helping you find pretty much anything on the planet from the comfort of your own desktop. However if it's YOUR STUFF you want people to find and it's just not happening, 'brilliant' might not be the first thought that enters your head!

If you're serious about it, then good 'natural search engine optimisation' should your first consideration.

Simply, this means spelling out your offering in ways the search engines understand and providing 'evidence' supporting the value of your pages - in search terms. However good your web pages appear on screen, for a whole variety of reasons search engines may not agree.

So, you have two distinct audiences - a human one and a machine one. 

Happily, we can speak to both on your behalf.

Good search engine optimisation (SEO), however, is not always a magic bullet.

For instance, if you are in a highly competitive market or the requirements of good SEO means having to compromise the design of your website, you may need to adopt a different approach.

We can help you decide what's likely to work in your case.

Google Analytics & Google Adwords

Are you looking for training in how to make the most of Google Analytics, Google Adwords or the numerous webmaster and website optimisation tools that are available? If so, we can help!

Metrea is our sister company and operates from our offices in Sheffield, offering structured help with Google Analytics and other visitor behaviour analysis packages.

The result is ongoing measurable data against key performance indicators: a must-have for website owners who need to know how effectively their online investment is delivering.

We also provide hands-on assistance in setting up Google Adword campaigns, increasingly important for online retailers and others for whom the web is a business-critical element.

Metrea works with organisations throughout the UK and in Ontario, Canada.

Recent UK clients include The Law Society, Greenpeace UK, Sheffield Hallam University, Sheffield City Council, The Gilder Group, Maggie's, John Smedley, Hannah Martin London and Designer Lights Online.

In Toronto,  Metrea  is currently working with AskKinjo as they develop their new service along with a number of the city's best known hockey arenas.

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